BRANDED INTEGRATION CASE STUDY
HOMEMADE
CARA MGMT has been a partner with Homemade since the early days when they were filming out of the founder's garage. The sponsorships and partnerships secured by CARA MGMT played a key role in propelling Homemade into one of the most prominent chef-led culinary media companies, reaching and teaching millions how to cook.
Since then, Homemade has grown into a dynamic multi-media company, offering live-stream cooking classes, white-labeled Cooking Clubs, a nationally distributed TV show featuring well-known celebrity hosts on major streamers, as well as a content studio and a producer of culinary event activations.
HOMEMADE PARTNERS WITH OVER 150+ BRANDS BRINGING THEM TO LIFE IN THE KITCHEN:
BRANDED INTEGRATIONS
LIVESTREAM COOKING CLASSES & CLUBS
Homemade Classes provides free, live, interactive virtual cooking sessions led by our professional Chefs each week on homemadecooking.com. We've also introduced White Labeled Cooking Clubs for our Brand Partners and their communities. With over 4 million participants, it is America's largest virtual cooking school.
HOMEMADE LIVE! TV SHOW
'Homemade Live!", hosted by Joel Gamoran, is a TV cooking talk show featuring celebrities, filmed in Seattle with a live audience, airing on YouTube, PBS, Apple+, Amazon Prime, Roku and in-flight on Alaska Airlines. Our Brand Partners can be integrated into Recipes, Cocktails, Travel Field Segments and more.
RECIPE VIDEO & PHOTOGRAPHY
Homemade Studio is a white-label content studio specializing in creating culinary content for brands, ranging from social media-friendly how-to videos to longer formats suitable for product pages
"The team's creativity and expertise continues to impress us and our customers look forward to these classes"
“We've had the pleasure of working with Cara for several years. Cara introduced us to Homemade in 2022 and since then, our collaboration has become a true partnership that aligns perfectly with our goal of empowering customers to feel confident when cooking seafood. Cara ensures that Fulton Fish Market is seamlessly incorporated into all sponsored cooking classes and that her team showcases our world-class seafood in innovative ways to highlight the value that our seafood brings to kitchens nationwide. We value our relationship with Cara, our partnership with Homemade, and look forward to continued success.”
— Ariana Garbaccio, Manager, Integrated Marketing & CRM, Fulton Fish Market
"After over ten years of working with Cara, she connected us with Homemade. Since then, we have partnered with Homemade on several courses."
"We have found the classes to be a great way to reach new customers. The courses are very engaging and well-attended with unique spins on topics that draw customers in. The Homemade team is well organized and does a great job of promoting the event ahead of time.”
— Cassidy Stockton, Senior Marketing Communications Manager, Bob’s Red Mill Natural Foods
"Cara makes sure the partnership is authentic and meaningful for everyone involved, she is truly the best in the biz"
"Finding the right director of sponsorships is almost impossible to do. Cara is special because she gives the same amount of love to both her brand partners and clients. Cara makes sure the partnership is authentic and meaningful for everyone involved, she is truly the best in the biz"
— Joel Gamoran, Homemade
"Cara and the Homemade team have been incredible partners, and we're thrilled to launch this new program for our community."
"As Schmidt Bros. celebrates our 15 year anniversary, creating moments to add more value to our customer community was a key priority for the brand. Our new program, The Cutting Edge, is a new FREE culinary class, exclusively available for Schmidt Bros. customers where customers can watch, learn, and participate in LIVE, chef-led virtual classes and get all their culinary questions answered. As knife makers, we know a thing or two about knives, but cooking skills and recipes? We knew we needed a partner to execute on that vision. Cara introduced us to the Homemade team and they gave us a one-stop-shop to solve all of our needs - from the engaging chef talent and recipe developers to the operational team who stood up the actual on-demand platform and experience. Cara and the Homemade team have been incredible partners, and we're thrilled to launch this new program for our community."
— Karen Schmidt, Chief Marketing Offer, Schmidt Bros.
BRANDED INTEGRATION EXAMPLE: DARE CRACKERS
The Dare Cracker team has worked with Homemade on a series of Live Stream Classes for several years to promote their La Panzanella, Lesley Stowe Rainforest Crisp and Brenton crackers. The team also signed on to be an official recipe partner on Season 2 of Homemade Live!, the episode was all about making Tailgating recipes. The Homemade team was excited to welcome the brand’s team on-site at the Seattle studio for the live taping, and it has been a pleasure working together across multiple Homemade offerings.
For the past three years, Fulton has collaborated with Homemade on a series of cooking classes. As part of this partnership, Fulton Fish Market created a dedicated microsite where viewers can easily shop for products featured in the classes, demonstrating an effective strategy to educate consumers and boost conversions. To further encourage sales, Fulton Fish Market offers our audience a special promo code, and the class content remains evergreen for ongoing engagement.
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BRANDED INTEGRATION EXAMPLE: BLUEHOUSE SALMON
Over the past three years, the Homemade team has collaborated with Bluehouse Salmon on multiple cooking class series to share the brand’s sustainability story and inspire consumers with diverse ways to incorporate their salmon into recipes.
BRANDED INTEGRATION EXAMPLE: TOURISM VICTORIA
In Season 2 of Homemade Live!, we aimed to highlight how Homemade extends far beyond our kitchen, featuring visits to farms, meeting sommeliers, fishing with a local fishmonger, and cooking alongside renowned local chefs. Our first travel partner, the Tourism Victoria team, collaborated with Homemade to create a Travel Field Segment showcasing the best of Victoria’s culinary scene. The segment emphasized the city’s commitment to sustainability and underscored Seattle’s role as a key gateway for travelers to Canada which is where Homemade is headquartered.
BRANDED INTEGRATION EXAMPLE: Schmidt Brothers
We’re thrilled to have just launched The Cutting Edge, a free cooking club in partnership with Schmidt Brothers Cutlery in 2025! This free 12-week course, led by expert chefs, meets every other week to guide consumers through fundamental techniques like dicing to advanced skills such as julienning, all while prepping a flavorful meal each time. By joining this free club, owners of Schmidt Brothers Cutlery will have access to Homemade’s recipe library, be able to watch live and on-demand classes, and connect with other club members.
BRANDED INTEGRATION EXAMPLE: BOB'S RED MILL
After years of working with the Bob’s Red Mill team, Cara Mgmt was thrilled to introduce them to Homemade and partner on a series of live-streamed cooking classes. The collaboration reached a special moment when the 93-year-old Founder of Bob’s Red Mill made a guest appearance, joining our Founder and Head Chef Joel Gamoran. During the live class, they engaged in a conversation about his entrepreneurial journey, delighting both the Homemade team and its audience.